A quick cut to the chase: To evade anti-MLM laws in the USofA, instead of making it where if you invite x people your products are now free, now if you invite x people to buy products (in this case, $100+ worth of products must be purchased) you receive a y discount.
Retail prices for each item are absurd! I will go over each individual item and give my analyses on the following articles. To knock 20% off the retail price, simply spend >$100 to qualify as a "VIP" (and as a bonus, get free shipping). Another 10% can be saved from the "VIP price" by using an "easy reorder" (must be a recurring order).
Paying a visit to their website, you will learn that Seacret is an "exclusive word-of-mouth company" and you should contact your Seacret agent to discover more (the website is quite vague and mostly basic HTML with a few sparsely placed images here and there).